How to Build an Email List for Your Newsletter (In 4 Easy Steps)

While social media is one way of getting your message across, perhaps you want to make a more personal connection. That’s where it makes sense to learn how to build an email list.

Building an email list can have numerous benefits for your online business. You can reach your readers with promotions, news, and targeted messages. This can lead to higher engagement rates from your users, more repeat business, and eventually, increased sales.

In this post, we’ll discuss the benefits of starting an email list. Then, we’ll show you how to create an email list in WordPress with our Subscribe Form module. Let’s get into it!

The Benefits of Starting an Email List

An email list is a collection of subscribers to your business or website. You’ll prompt readers to sign up for your list and send them marketing messages, updates, and even customer surveys.

Email remains one of the primary methods of marketing. There will be 4.6 billion daily email users by 2025, and more than 306 billion emails are sent and received daily.

Plus, 64% of small businesses use email marketing to reach customers. This is likely because email marketing has a staggering Return On Investment (ROI) of $36 for every $1 spent and an average open rate of 21.5%.

Furthermore, email marketing is a great way to send personalized and targeted messages. If the customer has joined your mailing list, they are already engaged with your business. Engaged readers typically want to know more about your promotions and are likely receptive to your marketing efforts.

Plus, email marketing lets you show customers that you care about them. You can send seasonal messages, reminders if they haven’t logged in, birthday offers, and more. In turn, you have the potential to increase sales and revenue.

You might even share your business’s latest news, blog posts, sale updates, or shop page highlights tailored to the customer’s purchase history. You can even use the email list for market research.

How to Use Beaver Builder to Build an Email List (In 4 Steps)

Email list building is easy with Beaver Builder and our Subscribe Form module. The module enables you to create an instant email list signup form for your customers and place it anywhere on your website. 

Before starting this tutorial, you’ll need to install and activate Beaver Builder. Now let’s explore how to build an email list in four easy steps!

Step 1: Place the Beaver Builder’s Subscribe Form Module

The first step is to place Beaver Builder’s Subscribe Form on your site. Open your page and click Launch Beaver Builder rather than using the standard Block Editor.

Our example page has a Text module. We’ll place our Subscribe Form Module below this:

An example page

To insert the Subscribe Form module, click on the + sign in the top right corner of your screen:

The + button

Now search for “Subscribe Form”:

Searching for a subscribe form

Then drag and drop it onto the page:

Creating an email list: End of step 1

In the pop-up, you should now see a General settings menu for the Subscribe Form. We’ll discuss how to set up the module in Step 2 of our tutorial.

Step 2: Set Up the Module With Your Email Marketing Software

Now navigate to the Service field in the Subscribe Form General settings. Here you’ll connect your email marketing software so that customer addresses will be added to your email list.

Choose your provider from the dropdown menu. We’ll be using MailChimp in our example:

Connecting a provider for our email list

You should now see new fields to input an Account Name and API Key. These fields might look slightly different depending on your email provider:

Selecting Mailchimp when creating an email list.

Once you’ve filled in all the details, click on the Connect button. Your email marketing provider will now be connected to your subscription form.

Step 3: Finish Setting Up Your Signup Form

Once you’ve connected your email marketing provider, it’s time to finish setting up the Subscribe Form settings. For example, you may wish to show a Terms and Conditions Checkbox. You can then enter your terms in the text field below:

Adding terms and conditions to our email list

Adding terms and conditions can be helpful because it shows readers what you’ll do with their personal details. It might even be a legal requirement in your location, like the General Data Protection Regulation (GDPR)

You can also edit all fields with the Subscribe Form Module, including the Button. As shown below, “Subscribe!” is the default Button Text:

Changing the email list button

However, this text isn’t very descriptive and doesn’t tell the user why they should subscribe. It might not be the most compelling Call to Action (CTA) either. Instead, you can enter some descriptive text for your subscribers:

Editing a Subscribe Form button's text in Beaver Builder.

Finally, in the Captcha tab, you can add reCAPTCHA to your form. reCAPTCHA is a free Google service that helps protect your website against spam and abuse. Here, it will prevent bots from signing up for the list or entering malicious code into your signup form.

To add reCAPTCHA, head to the Captcha tab and change the reCAPTCHA Field to Show:

Adding reCAPTCHA to an email list form.

Then select your Validate Type and enter your Site Key and Secret Key. You can create these keys through Google’s reCAPTCHA generator.

Step 4: Change Your Subscribe Form’s Appearance

Your Subscribe Form module should now be ready from a technical standpoint. However, we recommend adjusting its appearance to match your website’s visual branding. Let’s look at some of the design options.

One of the first considerations is the layout. Beaver Builder offers two different types: stacked and inline. Stacked places each form field on top of each other:

Stacked layout

Inline, meanwhile, looks like this. You can use this layout to save space:

Inline layout

You might also like to change the appearance of your subscription button to look more visually appealing. Head to Button > Button Icon:

Button icons in Beaver Builder.

Here you can choose an icon. We’ve selected an arrow that emphasizes the text’s CTA:

A CTA button in Beaver Builder.

Next, we’ll change the color of the button. While the grey looks minimalist, we want to make the button stand out to readers. We’ll do this using contrasting colors, which is also great for website accessibility.

Further down the Button settings, you’ll find Button Background Color:

Changing the button color for our email list

Now scroll up to Button Text and make the text match or contrast. In our example, brown is our primary color, and orange is our hover color:

Changing the text color for our email list

Now you can make the button stand out more. Scroll down to Button > Button Border > General and change the Style to a solid border. Then, choose the width in pixels:

Adding a border to a button in Beaver Builder.

You can also change the border color:

Changed font

Finally, you can change the font by returning to the Button > Button Text section. Here we’ve chosen Arial. While fancy fonts may look attractive, they can be more difficult to read, particularly on mobile screens:

Our final email list sign-up form

Remember to save all your changes and Publish when you’re happy with your signup form. Now you’re ready to add subscribers to your email list!

How to Get More Subscribers to Your Email List

Once you’ve inserted and configured your Subscribe Form module, you’ll need a strategy to get more subscribers to your email list. Some people will sign up simply by seeing your module, particularly if it’s striking and has a strong CTA.

You can also make your form more visible by putting it on landing pages, the home page, popup forms, your footer, or the sidebar. For example, on our site, we have an eye-catching signup form at the bottom of the home page:

Beaver Builder signup form.

You might also incentivize users with a compelling offer. You could offer your customers a coupon or a free resource for joining your email list. Alternatively, signing up to the mailing list might unlock exclusive content or other on-site bonuses.

Finally, don’t forget your other marketing channels. If readers have followed you on social media, they might be interested in your email list. You could promote your signup link across social media and direct users to your Subscribe Form.


Staying in touch with customers is essential to the success of your online business. By sending personalized, targeted emails, you can make customers feel important and promote your products to an engaged audience.

In this article, we listed four steps to help you start an email list in WordPress with our Beaver Builder Subscribe Form module:

  1. Place the Beaver Builder Subscribe Form module on your page.
  2. Connect your email marketing platform.
  3. Configure your email signup form’s settings.
  4. Use design options to make the form fit your branding.


How Do I Create an Email List?

You can easily create an email list for your website using Beaver Builder and our Subscribe Form module. Simply add the module to your page, link your email marketing service, and configure the form’s settings and appearance.

How Can I Get More Subscribers to My Email List?

You can get more subscribers to your email list by creating an attractive signup form with a compelling Call to Action (CTA). You might also consider offering readers incentives like coupons, free resources, or early access to your sales.

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About Will Morris

Will Morris is a staff writer at WordCandy. When he's not writing about WordPress, he likes to gig his stand-up comedy routine on the local circuit.

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