Case Study: How One Freelancer Built a Web Design Business with Beaver Builder

Wondering about Beaver Builder for freelancers? Cami MacNamara operates WebCami Site Design, a successful solo web design business in West Seattle, Washington. Since starting her freelance web design career in 2002, she has created over 600 custom WordPress websites for small businesses, nonprofit organizations, and professional service providers.

Her WordPress website development success stems from one key decision: switching to Beaver Builder drag-and-drop page builder for her client website projects.

“Since I started using Beaver Builder in 2016, my income has gone up 60 to 70 percent. I feel like a web design machine when I’m using Beaver Builder. It takes me less time to build websites, so I can take on more clients.”

The Challenge: Building Beautiful Websites Solo

Running a solo agency means wearing multiple hats. Cami handles design, development, project management, and ongoing support for her clients. She needed a tool that would let her work efficiently without sacrificing quality or control.

“I work alone, and I want to empower my clients to manage their own websites, but when the block editor came along, they started to struggle.”

The Solution: Streamlined Workflows with Beaver Builder

Beaver Builder transformed how Cami approaches web design. She describes it as her “go-to” page builder. The visual interface lets her drag and drop content, experiment with layouts, and adapt quickly to client needs. She builds everything in-house, from custom designs to post-launch updates.

it wasn’t just about client usability, it was about speed, creativity, and a clean, scalable workflow.

“Beaver Builder lets me start with a blank canvas, which sparks creativity. But I can also work incredibly fast, and saving templates with Assistant Pro has streamlined my entire process.”

She also values the reliability and developer-focused support.

“I rarely, if ever, have issues. And if something does come up with an update, the Beaver Builder support team is on it and it’s fixed almost immediately.”

Template Library Strategy

Cami streamlines her workflow by maintaining a robust library of reusable components—headers, hero sections, testimonials, and call-to-action modules. By customizing these templates across multiple projects, she saves hours of design time and ensures brand consistency.

“Beaver Builder has helped me—there are templates you can access within Beaver Builder, and there are other providers that offer Beaver Builder templates too,” she explains.

This flexibility allows her to mix and match elements from different sources and craft something uniquely her own.

“What I love about that is I can pick things I like from as many templates as I want and mash up my own design.”

Cami compares Beaver Builder to a creative assistant, helping her move faster without sacrificing originality.

“It’s a really good tool—almost like how ChatGPT is helping people write, Beaver Builder helps me design in the same way. I don’t always have to start completely from scratch, but whatever I start with, I can put my own spin on it—100%.”

With global rows and saved modules, she’s able to launch new layouts quickly without reinventing the wheel each time.

Real-World Success: Custom Realtor Website

One standout project involved a Seattle-based realtor who wanted a clean, easy-to-manage website without the use of an IDX feed. The goal: showcase properties in a user-friendly way the team could manage in-house.

“I used Pods with Beaver Themer and created an interface so their assistant could easily input the number of bedrooms, baths, price, sold status, everything,” Cami explains.

“Then I used Themer to generate the template so the client has a very simple input into the standard editor and—boom—it turns into a beautiful Beaver Builder page.”

This smart setup gave her client a professional, scalable site they could update in-house.

Client-Centric Through Intuitive Design

Beaver Builder’s user-friendly interface allows Cami’s clients to take more control over their websites. She teaches them how to edit content, swap images, and update blog posts using the visual editor—no code required.

“The clients get it. I just can’t stress enough—for anyone starting a web design business, whether it’s just you or you and two other people—you need to be efficient. That means your clients need to be able to help themselves. They don’t need to come to you for everything. That’s really the selling point for me. That’s what puts it over the top.”

This client-first approach allows Cami to scale her services. She currently supports over 200 active care plan clients, responding quickly to requests and making visual updates without relying on custom code.

Developer-Friendly Features

Cami values how well Beaver Builder supports custom development. It integrates seamlessly with custom CSS, PHP snippets, and third-party tools like Pods and ACF, allowing her to build highly customized sites without relying on a heavy plugin stack.

“But with Beaver Builder, the performance is something that stands out and helps me help my clients have good Google Core Web Vitals scores and everything else.”

This balance of flexibility and performance enables Cami to deliver fast, tailored websites that meet both design and technical benchmarks.

Building for Longevity and Growth

Cami understands that long-term success relies on dependable tools and scalable systems. With Beaver Builder, she maintains high-quality standards while continuing to grow her client base. Its stability lets her focus on design and client relationships instead of troubleshooting technical issues.

She’s developed a flexible process that adapts to new projects, shifting priorities, and evolving web standards. Whether she’s onboarding a new client or refreshing a long-standing site, Beaver Builder provides the consistency and control she needs to deliver reliable, professional results.

“Other page builders leave a trail of shortcodes. I’m meticulous, so I always try to clean that up. But Beaver Builder doesn’t clutter the code. That performance boost helps my clients score well on Google Core Web Vitals, too.”

Scaling a Web Design Business Without Compromise

Cami has built a sustainable web design business model around reliable page builder tools and scalable systems. Beaver Builder’s stability lets her focus on professional web design services and client relationships rather than troubleshooting technical issues.

Whether onboarding new clients or updating WordPress sites that have been live for years, she maintains consistent quality and control. Her streamlined web development process adapts easily to new custom website projects, shifting client priorities, and evolving web standards.

Supporting Fellow Designers, Too

Cami’s experience doesn’t just fuel her client work, it inspires her to help other designers grow, too. She runs Web Designer Habits, a resource hub and weekly newsletter for web designers looking to improve their craft, streamline their workflows, and build sustainable design businesses.

“Whether you’re just starting out or you’ve been doing this for years, forming strong habits and using the right tools—like Beaver Builder—can make all the difference.”

Why Beaver Builder Works for Freelancers

Cami proves that solo web designers can build professional, scalable websites without large teams. With Beaver Builder for freelancers as her foundation, she delivers high-quality work, supports hundreds of clients, and maintains full control over her design process.

Her success demonstrates that the right tools don’t just make work easier, they make sustainable creative businesses possible.

Want to see Cami’s work in action? Visit WebCami.com or watch her full story:

Ready to streamline your web design workflow? Try Beaver Builder today and discover how the right page builder can transform your business.